Posted by: Marshall Sponder | August 10, 2008

Secret of the Web is not giving up @SethGodin and The BlogSpeedway

Another very good sounding, good advice post for a Sunday morning – that came to be from Seth Godin by way of Mike Levin – The secret of the web (hint: it’s a virtue).

Since I’m quoting some of Seth’s post below, I just want to say something first – Sebastian Wenzel and I are starting our new blog network and it’s actually the strategy that’s hard, doing it – even signing up 400 bloggers (my goal by the end of next year) isn’t the hard part – and the the part I need help with – also the legal underpinnings.

For this year, I can easily get 60 people to blog for The BlogSpeedWay, that’s not the issue – it’s getting them to blog often, to get the advertising to work, to get the term of services to work, to get the overall strategy to work.

Anyway, I most fear, losing momentum – is something that I think, Seth Godin addresses here – he says, you have to keep at it.   I think however, you have to keep at ideas you really believe will work – this one will.  Some ideas, won’t.   I know we have the elements of success – we now have to combine them to make something of enduring value.

Also – Webmetricsguru.com has moved ownership to us – but the domain will take a few more days to swing over to a new blog format, etc, so look for a new Webmetricsguru.com sometime next week (or this week, how ever you count the beginning of the week).

“… It still takes ten years to become a success, web or no web. The frustrating part is that you see your tactics fail right away. The good news is that over time, you get the satisfaction of watching those tactics succeed right away.

The trap: Show up at a new social network, invest two hours, be really aggressive with people, make some noise and then leave in disgust.

The trap: Use all your money to build a fancy website and leave no money or patience for the hundred revisions you’ll need to do.

The trap: read the tech blogs and fall in love with the bleeding-edge hip sites and lose focus on the long-term players that deliver real value.

The trap: sprint all day and run out of energy before the marathon even starts.

The media wants overnight successes (so they have someone to tear down).

Ignore them…..”

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