Posted by: Marshall Sponder | August 5, 2008

Clickthrough Rate of Google Search Results based on AOL Data

I saw an interesting post on Search Engine Click through rates by SERP Position which reminded me of work I have tried to do in the past, and I see that Position 1 gets the Lion Share of all the Search Engine Traffic for a particular Keyword Phase according to Red Carnival – Click Through Rate of Google Search Results – AOL-data.tgz – Want to Know How Many Clicks The #1 Google Position Gets?

Clickthrough % of Top 10 SERP Positions

But.. I think these ratios would vary depending on the type of query – a niche term would be likely to have a much different set of ratios than what was presented above – and honestly, using AOL, which is less sophisticated, suggests that one way to judge the sophistication of a search engine is to see what percentage of the time the top position is clicked on – the higher (or more likely the top position is clicked on) the less sophisticated the searcher, all else being equal.

But that’s just my best guest – interesting post, though.

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