So far it’s a quiet 4th of July here in NYC, I’m lounging around, and haven’t even gone out yet (or heard a Firecracker go of … how-4th of July!).
And while my mind is tired, Viacom Wins lawsuit – gets (which I put a few hours into, to research and compose) AND watching the videos just posted from the Conversational Summit that took place here in to pony up log dataNew York, less than a month ago (I didn’t really attend it – unless you count going by the hotel where it took place later on the first evening – but I didn’t run into anyone – I just sat, had a glass of red wine, and sketched – often, that’s how I think best – I use my abilities as an artist to put order into the world, and then use my abilities as a web analyst, to analyze the data I’m presented with).with all the information I consume – at the same time, I’m drawn to it (not much else going on to engage with right at the moment) so, in the spirit of that feeling – I’ve been posting on about
Mr.said that deciding the success or failure via online campaigns is really a dead measure, especially in light of a study that showed click rates from Rich Media and Flash going down AND that most of the (80%)that are happening are being produced by 16% of the online population, and most of those people, are charted at the LOWER INCOME.
Which mean, according to, that when you optimize a campaign for , your could be shooting yourself in the foot, since who you might end up optimizing for, is the behavior of people who aren’t interested and probably would not buy your product/service, anyway!
The argument Mropens up to starts at 8 minutes into the video.
Mrpoints out the value of a visitor is in the “View Through” not the “Click Through”.
What I’m hearing Measuring Conversational Media is that speakers are pushing the viewpoints around the products and studies they’ve done, and that’s certainly true of Steve Rubel, who pushes “Trust Metrics” that’s what he’s concerned with – what he focus on – partly what Edelman does.panel in the online video for
The other thing I get out of this is that I didn’t need to go to the Conversational Summit – if all I wanted to do is get the main ideas – since the Videos do a great job of delivering the content.
On the other hand, if I wanted to have meaningful conversations with some of the people at the conference, I’d need to attend – and that’s why I go to conferences – or else I can just as easily watch the videos online, as I am, right now (and maybe, watching some Fireworks, later).