Posted by: Marshall Sponder | July 3, 2008

Spending on Web Analytics during Recession due to Increase

Weird, but Welcome News from Eric T. Peterson’s Web Analytics Demystified blog that there’s no recession for Web Analytics, in a Guest Post: Web Analytics in a Recession?

However, the study, which hasn’t been published yet (details weren’t really given about the study in question) suggests there’s more activity in hiring consultants over perm positions – and that might be the only real discernable difference between July 2008 and July 2007, for example.

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  1. Marshall,

    “The study in question” is our most recent survey entitled, “Web Analytics in a Recession”. In Eric’s blog we gave a sneak preview of the results to date, but we will be releasing the complete survey results after Labor Day Weekend.

    Our next survey will be a “BEST OF” Survey where we will ask the web analytics community to vote on the Best Vendor, Best Interactive Agency, Best Blog, etc…

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