I actually read most of the comments to that post on my handheld (150 comments at the time) and have to say that I wished I had been the one to write that post of value of Social Networks – I know I could have done it becuase I have same data to work with that Michael Arrington does – ComScore.
I found the 155 comments to the post as interesting, in many cases, more illuminating than the post, itself, and I imagine one could go a lot further with the analysis.
Areas I’d delve into
- Demographics of each Social Network in each country, combined with the share of audience, and come up with quality points that way.
- Time Spent on site, return visits per visitor (per month) might be a valuable metric that could show how engaged members are.
And I’m just looking at the longest visits to Social Networks, and I come up with names that aren’t even on Arrington’s list.
Michael Arrington did a good piece of work, I wish I had done it – but had I done it – I would have created something else because I don’t think – personally, that looking at Social Network based on how much they’re worth from the advertising they can show – is the way to look at Social Networks – but that’s just me.
I think, personally, that Social Network Valuation needs to be approached based on what it enables – and the value that. In other words, the value of the things that happen because there is a social network connecting people that would not have happened, otherwise.
Worldwide, Facebook is beating out MySpace, on visitors, and that just happened in the last 6 months or so – and if you want to be correct about it – what happened last November? Was it the Beacon roll out? Maybe, that’s where it started to pick up for Facebook – even though that rollout got rolled back.
To be honest with you, had I the time, I could have done a better analysis than what Arrington came with up with – and come up with entirely different conclusions.
If we want to figure out valuation of Social Networks – that’s a question we sit down and decide what would be an indicator of value – and honestly – I don’t think it’s the advertising – at least, not yet.