I’m here in Toronto today (at the Toronto Hilton) at the Social Media Roundtable (Third Tuesday on Social Media in Toronto – I’ll be there – Updated)- and I’m going to try to summarize here, what I’m absorbing and processing from this meeting of about 30 people. We had a round of introductions and a few of us spoke, including me.
There’s the idea that a Social Media Dashboard is desired – and the discussion will be unstructured.
And my feeling, is there needs to be a Social Media Framework – a way to put all this data into a structure from which we can later, eventually, make a dashboard – much as an artist looks at Mount St. Victorie and make meaning of it (the artist provides the structure) – but now we need something more universal.
Radian6 is attempting to define a standard based on the use of their widgets and Katie Paine mentioned Non Profits are often able to use Social Media more effectively because they don’t “channelize” data as much, have low budgets (so they’re willing to try things that larger companies won’t feel comfortable).
Another brought up that the Advertising and Communications thrive on creativity and there’s a fear Web Analytics will limit the creativity.
The Dashboard might include:
Quality of contact (is that reputation?)
User Generated Content
Right now, the ordering, bucketing of this list is not important (Yet). Perhaps we need to determine how we’re going to measure each one of these things qualitative or quantifiable.