It looks like Rich Page thinks Google Analytics is going to die a slow, gradual death, strangled by new Engagement Metrics packages like Nuconomy – ie: Engagement and the Death of Google Analytics addresses why Google Analytics be superseded by better engagement measurement platforms.
I don’t agree. While I have my issues with some of Google Analytics’s limitations, I have to say Google Analytics, today, is far superior to the best WebTrends implementations I’ve worked with lately, and it’s free.
In fact, Google Analytics is also is almost as good as Coremetrics or Omniture – were it not for their lack of Segmentation capabilities – I mean real segmentation – GA it would be superior.
The problem is Google is not going after the high end of Analytics users and probably can’t handle the data capacity of going in that direction (though I could see them adding custom segmentation for a small fee, per user).
As far as the Engagement Metrics themselves, I haven’t yet worked with Nuconomy but what I saw didn’t suggest anything that could not be added to Google Analytics without too much work.