Posted by: Marshall Sponder | March 21, 2008

Swotti – interesting concept – not sure about the execution

Take a look at Swotti – Swotti – is a  Semantic Opinions Aggregator according to Read/WriteWeb.

“..With Swotti, you can learn from the good and bad experiences of others as the site gathers together reviews and feedback from across the web and categorizes them to provide you with more information about the product you’re interested in. What’s unique about this search engine is that it uses semantics to do so.

There isn’t a lot of info about Swotti on their main site – no FAQ, no blog, no how-to section; it’s just a search box on a white page. But as you begin typing, search suggestions appear underneath the search box, making it easier to find what you’re looking for. Click on search and you’ll be taken to a product reviews page, where you’ll be amazed at the amount of data displayed.”

Besides the language issue and slow time to process data, the technology is promising because processing and semantic meaning is being applied without human intervention.

I think this shows that we’re at the beginning of getting something useful out of the Semantic Web – so far we’ve gotten a lot of stuff that sounds a lot more interesting than it looked.

Give Swotti and it’s clones another year or two and we’ll have fully automated reputation management tools, if everything being said in the Read/Write Web post is accurate.


  1. […] theanalyticsguru […]

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