I heard about the KickApps – AOL deal this morning while reading my Twitter feed – it a article/post from Kara Swisher at All Things Digital. The information is interesting to me as the Web Analytics Association’s Social Network – WAASOCIAL – is powered by KickApps and I’ve been over to their offices several times and have written about them a few times over at Webmetricsguru.com
Sources say that AOL has been seriously mulling the acquisition of KickApps, which makes white-label social widgets, apps and communities for various companies and helps monetize them, for a reported price of $90 milion.
The deal was being negotiated by AOL’s vice president for business development and general counsel Ira Parker and KickApps Chairman and Founder Eric Alterman (pictured here) as late as this week, although it has not been signed yet.
Founded in 2005, the New York-based KickApps offers social media applications on demand to companies, such as a car search widget for Autobytel and a social community around Time Warner’s CW television network’s “Gossip Girl.”
Its investors include Softbank Capital, Prism VentureWorks and Spark Capital, among others, who have put $17 million into KickApps. Competitors include startups, such as Ning, GoingOn and CrowdVine.