Posted by: Marshall Sponder | March 11, 2008

The Engagement Project

Sounds like a cheesy teen movie, but actually, it’s not.   I’ll be at Emetrics SF as a WAA Board Member (Director of Social Media) AND, as Press – so I’ll definitely have a lot to say about the Engagement Project.

Got the news from Eric Peterson

“…Following up on my post from Monday of this week announcing that Joseph Carrabis of NextStage Evolution will be joining “The Engagement Project” and bringing his mathematical expertise to the table, Mr. Carrabis has summarized what he’ll initially be doing for the chef in all of us.”


I snuck the concept of “extendable” into the above. “Extendable” means the definition accommodates special cases (Italian, Irish, etc). Think of a recipe for Italian Chicken Soup that begins “Step 1: Make the Basic Chicken Soup. Step 2: Now add garlic, oregano, …” That “Step 2″ part means that the original definition isn’t limited, that it can be extended to incorporate specific features to make it unique to a given environment (Italian, Irish, …).

The concept of “extensible” has two parts; First, you can substitute one thing for another if they share some basic properties. For example, you can substitute a glass of wine for a glass of water in the recipe because they’re both liquids. You can’t substitute a lamb chop for a glass of water, though. Mathematically, this means that if we want to include “clickthroughs” we can use whatever product A calls clickthroughs, whatever product B calls clickthroughs, etc., so long as they all meet some definition of “clickthroughs” (I’ll let the WAA worry about things like that).

Second, “extensible” means new spices, new vegetables, new types of noodles, etc., can be used to make the chicken soup better. This means that you can add a new spice to your recipe in addition to the existing spices already in it. Extensible (in this sense) means you’re doing what you already do to make your style chicken soup and now you’ve discovered something more you can add to it to make even more “your style”. You’re not watering it down or adding more vegetables to make the soup go further. That’s scalability and the equation should be scalable without needing to define it as such.”

You know, there’s a lot here and I’m actually getting hungry reading about it (maybe my level of engagement is going up).


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