Interesting bit of news here which I picked up from the Yahoo Web Analytics message board that WebTrends getting aggressive to switch HBX customers and the original story is from a press release on the WebTrends site titled: WebTrends Offers Current HBX Customers Migration Opportunity To Buy One Year of Analytics and Get One Year Free Under “Easy Switch” Program
“..The Easy Switch program allows HBX customers to transition to WebTrends Analytics and leverage their existing investment so that they can move forward with their online marketing programs with confidence. Once they make the switch, new WebTrends customers will be able to re-focus on building online campaigns, creating an engaging Web site experience and connecting with their online visitors to deliver marketing success and greater brand awareness. Real-time insight into campaign performance, and accurate metrics that track visitors across domains, empower WebTrends customers to determine the most effective and efficient way to present and deliver their products across the world.”
There’s so many companies getting consolidated these days that I’m getting confused who owns who. Doesn’t Omniture own HBX (WebSideStory)? So isn’t this war? Or would Omniture rather get rid of HBX and is happy to have WebTrends take those customers off their hands.
What do you think?