Interestingly enough – when you look at comScore MyMetrix with some creative ideas you can find out all kinds of stuff. Earlier tonight while walking over to my studio I was thinking about Social Network Fatigue with Facebook Traffic is leveling off, other Social Networks too – are people losing interest?
But is it really leveling off – and is the changes due to some overall situation where people are just losing focus and interest on Social Networks?
comScore – Worldwide
Facebook seems to be growing, at least, when looked at WorldWide (due to large gains in Canada and India, based on measured panel data)- but when looked at from the United States only, growth in Social Networks is FLAT (see below):
comScore – United States only
As far as comScore is concerned, Twitter an Second Life are so small a part of the Internet population they’re hardly noticeable on the chart.
My hypothesis was to prove that there’s been an overall shift in how Social Media is being viewed, but I don’t think I’ve yet proved anything much – will try to work on it some more on Sunday.