Posted by: Marshall Sponder | February 16, 2008

Poor People use Yahoo Search Engine (is it because they’re younger?)

Ok, so TechCrunch picked up on the same thing I did last night when they wrote about Poor People Use Yahoo, Those Better Off Use Google that I wrote about in SocialRiots – Does Yahoo! Search attract a younger audience than Google? Useful for Social Networking?


New data released by Hitwise yesterday shows that the difference between those using Yahoo and Google can be shown by the wealth of each user.

The graph right demonstrates “Online Representation” based on demographic types. The Y axis represents Yahoo, the X axis Google, with the higher the number, the more that particular group of users uses each service. Yahoo is strong in “struggling societies,” “blue collar backbone,” and “remote America,” where as Google obtains higher use in “small town contentment,” “affluent suburbia,” and “upscale America.” The size of each circle represents how many in each group have spent $500+ online.

The differences between the groups aren’t great, but the results do go some way in explaining the Yahoo conundrum.

To me it also shows that younger people are “poorer” than their parents since they haven’t been in the world, more the most part, long enough to accurate that much wealth – and younger people tend to be more into Social Media and therefore, might find more in common with Yahoo rather than Google.

To me, that’s all the HitWise study shows.


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