As a result of my Meetup talk and presentation last night – I was written about by SearchEngineWatch.com’s Kevin Heisler today. Here’s a copy of my presentation that you can download – Download SEOSEMWebAnalytics.ppt (1070.5K)
“.. Long Tail Search Analytics, Visual Sciences, HitTail
A good cross-section of new and veteran SEO (define) experts met at the Aspen Lounge, where Marshall Sponder of Monster.com gave a presentation on Google Analytics for search. He outlined some of the shortcomings of Google Analytics for large enterprise clients. After his talk, he caught a train to Maynard, Massachusetts for a couple days of Visual Sciences training.
His preso was complemented by Hachette Filipacchi’s Mike Levin, who gave an excellent overview of HitTail analytics, then did a deep dive into referrer data — the most overlooked element of site analytics. Mike recommended setting aside a couple hours one day — not every day — to save referrer data from human (not bots) in an Excel spreadsheet. Then, cut and paste the Google referrer data, for example, into a browser to see how visitors found your site.
The audience in any Manhattan meet-up reflects the diversity of the city. Last night was no exception. Bernie Crawley, a veteran of SES San Jose, was there. Bernie’s a construction worker and a card-carrying member of his union. He’s building another high-rise tower in Times Square, so he doesn’t have the time he’d like to devote to SEO, the stuff he really likes to do.
Really tired tonight – about to call it a night – can barely keep my eyes open in cold, icy, Boxbourgh, Mass.