Posted by: Marshall Sponder | February 12, 2008

SEO/SEM Analytics – Measuring Engagement

Wrote this post while on the train to Boston with no internet connectivity – it was based on a presentation I gave earlier this evening at a SEO meetup in Manhattan.  I gave a little bit of the information I presented at  SEO/SEM/WebAnalytics Presentation for SEO Super Powers – Aspen Forum
on the WAABlog.

Here goes:

I Believe Search Analytics is much like Art, and being that I know about both, that I would go over some of the contents of a recent presentation on SEO / SEM Web Analytics and 4 Rules for finding Engaged Customers.

First of all, Web Analytics and Search Analytics, like Art, requires creativity, imagination and begins with questions that we try finding the best answers for.

Take Art, my favorite painter Paul Cezanne, once wrote this famous dictum:

“….Treat nature by the cylinder, the sphere, the cone, everything in proper perspective so that each side of an object or a plane is directed towards a central point. Lines parallel to the horizon give breadth … Lines perpendicular to this horizon give depth.”

Creator and Creation are bound (almost like a “figure eight“) and what we believe is “out there” is partly, what we actually experience. Not everything we experience is expected, but we often “organize” our sensations around our ideas, which is what Cezanne did.

Cezanne experienced the landscape of Mount St. Victoire (above) as made up of geometric shapes because he believed they would be out there – and nature, being plastic, showed him what he expected to see.

I’ll do more posts soon, here and on other blogs, on ways to organize traffic and search keyword information coming out of Google Analytics into intelligence using Web Analytics and a systematic approach, much as Cezanne used a systematic approach in painting Mount St. Victoire.


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