I’ll cover the second thing, first, as maybe I’m mentally dysletic (just kidding) – but tonight I hung out with Dana Todd, Rebecca Lieb and a bunch of others at Nolita Lounge in the East Village – it was very nice and I met several new people along with some that familars, like Mike Grehan and Kevin Ryan (along with Rebbeca Lieb and Dana Todd, etc). Here’s more info on the event I attended – http://tinyurl.com/5zxqhx; waiting to see some pictures from tonight – I’m sure some will show up soon – esp as Mike Grehan was taking several, and he’s a pretty good photographer.
Problem solved. Dana’s back in New York (it’s her Newsforce roadshow), so we’re doing it again. Our next Redrum is on Tuesday, July 8, 5:30 – 8:00 pm ET at the usual place, Nolita House ( 47 E. Houston, between Mulberry & Mott).
Newbie? Here are the rules:
You show up.
You buy your own drinks.
You talk with other people who work in interactive marketing.
Here are the other rules:
Meanwhile, no sooner do I finish a post on Webmetricsguru.com about Lively.com – Having some Lively 3D Web Fun, care of Google – Lively.com (one of the rooms I’m in can be seen here) then TechCrunch announces that Virtual Worlds are now cool again - Virtual Worlds Are So Hot Right Now: $345 Million Invested So Far This Year.
f it seems like everybody is starting their own virtual world, it is because they are. A report put out today by Virtual Worlds Management tracks $161 million put into 14 virtual-world investments during the second quarter of 2008. In the first quarter there was even more activity, with $184 million put into 23 virtual worlds and supporting technology companies. That brings the total this year alone to $345 million across 37 deals.
Of course, the worlds that have the most potential are those that can be easily used and entered into – and many of the worlds mentioned aren’t that easy to get into – and while Lively is slow, it is promising in that a fully interactive window into an indoor or outdoor world can be embedded as an IFrame, almost anywhere.