April Wilson sits on the Board of Directors of the Web Analytics Association and is also head of the Analytics group at the Dallas Morning News.  April was in New York for the day speaking at the Jakob Javits Center in a session titled – Marketing 2.0: The New Way to Create Customer Loyalty .

I went over to meet April briefly today and sat in on the session and filmed parts of it – it’s pretty good – not sure how well it translates onto video – but I thought she and her co-presenter Jill Zoria from Communifax made some good points.

Here’s the video (above) and notes (below):

Abstract Attendees will learn how to generate and use word of mouth marketing to their advantage. Social networking sites and blogs have captured public attention and eclipsed traditional marketing techniques as ways to reach customers. Find out how to influence consumer-generated media and turn your brand into the next Big Thing.

Deliverables:

Learn how to generate word of mouth marketing and buzz about your brand
Discover ways to turn customers into excited, loyal consumer advocates for your brand
Understand the potential pitfalls of blogging and how to avoid them

Date/Time 6/11/2008 2:00 PM – 2:55 PM

Room 1A23

Summary Channel(s): Direct Mail, E-mail, Web-based Marketing, Multichannel Marketing, Print/Promotion, Social Networks

Instruction Level Fundamental

Speaker/Moderator April Wilson Speaker Job Title Director, Customer Value Management Speaker Company The Dallas Morning News Speaker Bio April Wilson is the Director of Customer Value Management for The Dallas Morning News, and she uses analytics, process improvement, and innovative disruption to meet the challenge of reversing the decline in newspaper readership. April’s job at The News combines the expertise she has gained from a diverse professional background. She has always been focused on serving the greater good at companies like People’s Bank, The Royal Bank of Scotland, TIAA-CREF and The Dallas Morning News.

Speaker/Moderator Jill Zoria Speaker Job Title VP, Business Development & Marketing2.0 Strategy Speaker Company Communifax Speaker Bio Jill serves on the executive management team at Communifax and is responsible for sales and marketing strategy, focusing on Marketing2.0 techniques. She has led marketing campaigns for numerous national companies, leveraging integrated marketing strategies that engage new customers through highly interactive, relevant experiences that drive them to preferred sales channels.