Today Google officially acquired DoubleClick and confirmed what everyone else pretty much knew – that the acquisition of DoubleClick was pretty much a done deal when it was first announced last year.  I heard about the DoubleClick acquisition from Andy Beal on a post titled EU Approves Google’s DoubleClick Purchase; CEO Announces Completion.

The new “GoogleClick” seems more like “anti-news” than anything one wants rant about – still it should be noted because Google can now pour a lot of money into improving DoubleClick – which I’m told wasn’t so great before.

Andy Beal brings up there’s a silver lining for Microsoft in GoogleClick:

“…Even though Microsoft and Yahoo were among the companies that lodged objections to the acquisition, you’ve got to think they can now leverage this approval for their own needs–should Microsoft end up acquiring Yahoo.”

I wonder if some of the GoogleClick data will ever end up in Google Analytics?