Meant to post about this yesterday but I’ve been so busy – but look at this: Google penalises slow-loading ads

“…Google is planning to crack down on web ads which have landing pages that take too long to load.

The search firm will add a penalty to the ‘Quality Score’ used to determine the placement each ad receives when matched with a search result.

Google revealed on its Inside AdWords blog that the policy will begin over the next few weeks with the addition of a load-time feature to the keyword analysis page in AdWords.”

I wonder if this penalty extends to slow loading pages in general?