You can do it right here but if you want to read about all the Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus you need to wait till March 10th, 2008 when the book will be released to the public.
I bet anything Steve Rubel will be plugging the book at Search Engine Strategies next month in NYC, since it’s going to happen right after the book is published.
Here’s a couple of points that Steve Rubel makes:
• Technology works best when it takes on a do-it-yourself character—
and when it becomes free.• Google’s free search has replaced the PR professional’s traditional paid
research tools.• Generation Y is abandoning earlier technology, such as email, in
favor of text messaging, instant messaging, and social network communication.• To take advantage of social networking, figure out where you and
your community overlap and how they want to communicate.• Going forward, the concept of community is the common element
running through all online media and technologies.
To get more download the chapter and then buy the book, and I will (unless I get a free copy).